304am永利-第39届深圳玩具展&潮玩展招展启动

第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

今天，咱们正式官宣——第39届国际玩具和潮玩（深圳）博览会、第18届国际童车和母婴童用品（深圳）博览会、第8届国际授权和衍生品（深圳）博览会（统简称“深圳玩具展 潮玩展”）定在2027年3月31日-4月2日继承于深圳国际会展中央（宝安区）举办。

于本年4月9-11日圆满举办的上届展会中，咱们奉行了多项新举措，获得了现场1495家展商和77031名参加专业不雅众的承认及撑持，包括：①区域集中，利用深圳国际会展中央11-16号馆，此片区域各馆1层互通互联，提高采购效率；②进口双开，南、北两年夜登录厅都可出场观光且对于应两个地铁站，有用分流、快速入场；③时间顺延，思量到当前展览业近况与不雅展习气的变化，展览时间总体顺延半小时即（09：30-17：30）。

作为玩具市场风向标，每一届深圳玩具展 潮玩展都向业界通报最新的行情讯息、技能结果与成长趋向。除了了各式通例玩具品类外，上届展会咱们看到年夜量AI技能落地运用而成的高端玩具(11号馆特设AI智能玩具专区，该品类展位数超150个)，也看到了本年发卖兴旺的多量毛绒产物（毛绒品类展位数同比上升142%），还有看到更多市场追捧的潮玩（十二、14号馆为潮玩专馆，16号馆也兼有部门潮玩，潮玩品类展位数同比上升85%）。

上届展会现场人流利旺，海内外多元渠道买家参加开展采购勾当，包括以名创优品、赵一鸣、赛尔集团、长隆集团、亚马逊、孩子王、沃尔玛、京东、7-十一、王府井百货、朴朴超市、周游嘉年华等为代表的各类IP潮玩调集店、零食连锁、外贸公司、文旅企业、跨境电商、婴童用品连锁、商超、电商、便当连锁、百货、即时电商、连锁电玩城。此外，海外不雅众同比增加35%，笼罩全世界83个国度及地域，为一众展商带来表里贸的无穷商机。

2027年深圳玩具展 潮玩展将继往开来，夯实国际性专业玩具展头部职位地方：

一、继承阐扬范围效应

当下市场，企业都是择优参展，焦点依据重要包括历届效果、展会范围、买家质量等。对于在专业展而言，范围是客户信托展会的基石。30多年来深圳玩具展范围稳步成长，也不停吸纳海内外新展商，参展财产群也从广东慢慢拓展到晋江、扬州、云及、河北、义乌、温州等差别地域、差别品类。估计2027年展商数将跨越1600家，参展品牌冲破5000+，扩容提质、做强体量上风！

展会将连续优化展馆结构，实现全品类体系化出现。同时连续吸纳头部品牌、龙头企业、优质工场、新锐设计师等，不停晋升参展品牌体量、新品首发数目与行业笼罩度。经由过程连续做年夜财产集聚范围、完美全链条展示生态、晋升国际化参展占比，进一步强化展会行业承载力、影响力与辐射力。

二、继承挖掘高质买家

以精准买家邀约为焦点抓手，拓宽海内全渠道、深耕全世界海外采购资源，实现买家从 “有量” 向 “高质、精准、高转化” 进级，为展商带来实打实的商机。重点挖掘采购量高、互助持久且不变的渠道买家。

三、继承办妥多项同期勾当

办妥同期勾当是展会差异化竞争的主要一环，深圳玩具展 潮玩展同期举办多场紧跟市场热门的专题论坛、看重实效的现场对于接会等，也让整场展会从纯粹的商务采购到引领财产成长的价值升华。2027年，咱们将继承连续打造多条理专业同期勾当，于现场构建 “一站采购+商贸对于接+创意孵化+结果展示”的富厚、立体的勾当矩阵。

（一）参展用度

特级展位 (9m2) 人平易近币13,200元/9m2 (注：角位加收附加费10%)

光地展位(起码36m2)人平易近币1,160元/m2( 展馆另收特装治理费和垃圾清洁费)

（二）接洽咱们

广州力通法兰克福展览有限公司

李坚豪师长教师、杨泽宇师长教师、廖聪师长教师、吴燕娜女士、覃韵妍女士

德律风：+86 20 83587037

电邮：toy@china.messefrankfurt.com

法兰克福展览（上海）有限公司 北京分公司

温明芳女士

德律风：+86 400 613 8585（分机：883）

电邮：toy@hongkong.messefrankfurt.com

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