第39届国际玩具和潮玩（深圳）博览会
2027年3月31-4月2日 深圳国际会展中央（宝安区）
从功效到审美，杉百品牌全明星IP表态深圳玩具展 潮玩展
发布日期：2026-04-06 16:19:36
于经济增速放缓的“长期战”阶段，市场离别狂飙式增加，进入修炼内功的期间。咱们身处“颜值经济”时代：“美”是新的出产力，“会玩”是新的焦点竞争力。人们再也不只为功效买单，而是为戳中心田的欢愉付费：一杯高颜值的奶茶、一个治愈系盲盒、一次高质量的亲子陪伴。真实的消费进级，是愿意为“颜值”及“欢愉”付出溢价。
杉百品牌敏锐捕获这一趋向，坚信IP恰是毗连这类情绪需求的最好载体。4月9-11日，2026深圳玩具展 潮玩展将昌大启幕，杉百将携旗下11年夜IP表态14号馆14G23，揭示“颜值经济”下的IP新价值。
颜值经济时代：IP成为糊口的“必须品”
于当前的“颜值经济”中，特别是Z世代与年青家庭，将消费决议计划与小我私家情绪深度绑定。他们经由过程高颜值的潮玩治愈焦急，经由过程富有美感的亲子陪伴构建家庭影象，经由过程带有感情附加值的联名产物标志糊口刹时。这不仅是消费，更是对于“美”与“欢愉”的糊口投资。
晨间洗漱时的沙鱼宝宝牙刷、午休刷屏时的萌牙怪兽手机壳、夜晚陪伴入梦的薰衣草熊——IP已经悄然走进冰箱贴、水杯、抱枕等一样平常物件。杉百打造的IP颜值宇宙，既有陪伴孩子欢愉发蒙的发展伙伴，也为年青人提供情绪出口的潮水符号。公司将IP的内容力与场景力融入亲子陪伴、居家糊口、社交文娱的每一个一样平常刹时，让IP从“都雅好玩”真正走向“糊口里的感情刚需”。
5年夜焦点IP，陪你过好每个普通日子
碰碰狐 Pinkfong与小彼恩深度交融推出《碰碰狐好习气语感发蒙解决方案》，将IP“发展伙伴”理念植入12个家庭糊口场景，打造沉浸式英语发蒙系统。产物将令家长头疼的习气造就变为孩子自动期待的欢愉游戏，上市即成口碑爆款。
沙鱼宝宝 Baby Shark作为YouTube播放量冲破162亿次的征象级IP，从屏幕走进糊口：与小彼恩联名推出律动点读爬爬垫限制款，将顶流IP与科学育儿深度交融，切入婴幼儿家庭早教场景，一度登顶山姆玩具新品榜TOP 1——让早教于爬行顽耍中天然发生。
与麦当劳互助的环保图书，把快餐消费酿成“带孩子学环保”的亲子陪伴新场景。怙恃买单的，从来不只是产物，而是全家人一路笑的那段韶光。
贝贝彬 Bebefinn第三季荣获爱奇艺“年度创意奖”，上线8小时登顶少儿飙升榜Top 3，平台累计播放近2亿。依附律动童谣，将起床刷牙等一样平常转化为亲子互动，潜移默化造就好习气，成为官方认证的“养娃好搭子”。
当沙鱼宝宝 Baby Shark走进家庭，年青人则于潮玩中寻觅情绪出口。桌角那只拽萌的萌牙怪兽FUGGLER，用一句“无论怎样，欢愉最年夜”及“万物皆可FUGGLER”的姿态，将办公室变为治愈空间。恰是这类击中Z世代拒绝内讧的情绪价值，让萌牙怪兽年发卖额劲增525%，斩获雷报“年度新锐IP奖”；三度登岸泡泡岛音乐节，累计暴光24亿次；ANTA时装秀后搜刮量上涨24.95%，上海主题展亦动员品牌搜刮指数晋升22.69%。
一样的立场基因，也于气宝AngryAimee身上发酵。“Don‘t worry, be angry”替不想讨好世界的年青人说出心里话。「Angry Love」主题快闪登岸广州MINISO，3天发卖额破30万元，限制400%年夜娃以¥2380创门店单价新高。当IP成为立场的代言，价格再也不是决议计划的障碍。
定格与分享是颜值经济最鲜活的消费动作，杉百品牌多IP联袂风靡亚洲的“人生四格”自拍馆photoism，推出多款IP联名限制相框，将潮玩萌趣与韩式自拍美学深度交融，让粉丝与心爱脚色1:1同框定格夸姣刹时。
从治愈一样平常的桌面摆件，到标志夸姣的限制相框，杉百品牌以多元IP矩阵实现对于用户一样平常糊口场景的全域笼罩，以连续的陪伴价值构建品牌与消费者之间的深层感情毗连。
展会新亮点：五年夜潜力IP，拓展颜值经济的新界限
本次深圳玩具展 潮玩展，杉百品牌携全系IP团体表态14号馆14G23。五年夜潜力IP初次集中表态，进一步完美了杉百的情绪IP矩阵——从婴小童的发蒙陪伴，到Z世代的立场表达，再到超过代际的国平易近影象，笼罩人生每一一程的感情需求，连续拓宽“颜值经济”的界限。
黏黏猫 Ninimo| 18–35岁年青人的治愈担任
败坏感治愈系萌宠，以鬼马个性+佛系立场成为年青人的“嘴替”，适配办公、居家、社交等一样平常场景，用陪伴感弥补心灵漏洞。
天才面包理发师Bread Barbershop| 4–12岁亲子家庭的欢愉担任
情景笑剧3D动画，以“抽象匹敌焦急”精准触达年青家庭，登上腾讯视频少儿动画榜第9，第二季斩获2024爱奇艺创意奖。
阿玛莉莉丝| 16–28岁Z世代的“情绪充电宝”
以“有趣的治愈”理念打造萌粒盲盒，用可爱形象注入柔软气力，成为年青人随身携带的情绪出口。
LAVENDER BOBBIE薰衣草熊| 超过春秋的温暖通报
既是0–6岁宝宝的安睡伙伴，也是18–35岁年青人的解压陪伴，更是通报心意的国礼级治愈萌物——温暖，从不设限。
甜心格格| 超过代际的国平易近影象
承载着90后、00后的童年影象，如今依然陪伴新一代儿童初识世界。昔时守于电视机前的孩子已经经长年夜，但那份单纯的欢愉，依然可以被从头叫醒。
将来即场景：深耕颜值经济，领跑IP新赛道
站于2026年的新出发点，杉百品牌以高颜值IP为进口，以情绪共识为内核，以全场景陪伴为路径，于颜值经济时代，从头界说IP与人之间的瓜葛——不是消费品，而是糊口里的“感情刚需”。
于亲子端，用高颜值IP点亮每一一次亲子游戏互动、每个晚安故事；于潮玩端，连续挖掘IP的审美溢出效应，拓展新式茶饮、运动康健等糊口消费场景。
将来的IP竞争，是审美力与感情力的两重较劲。杉百将继承践行“IP链接万物”的理念，让IP成为触发用户感情共识的一样平常符号，真正成为“颜值经济”时代的领跑者。
▐关在杉百品牌
作为一家专注在IP创意与治理的品牌公司，杉百品牌秉持“IP链接万物，创造轻盈糊口体验”的愿景，致力在打造具备文化表达与贸易生命力的多元IP生态。
公司经由过程内容立异与优质产物连续赋能品牌价值，将旗下多个高人气IP推向更广漠的市场，为用户带来兼具情绪共识与糊口意见意义的体验，鞭策IP的可连续发展与全世界影响力连续跃升。
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